Skip to content
Menu
Sign in Start learning
Academy

Social Media Management & Marketing

The Social Media Management & Marketing course is a comprehensive program designed to equip learners with the skills, strategies, and tools required to master the dynamic world of social media. This course combines the art of creating engaging content with the science of data-driven marketing, ensuring that participants are prepared to effectively manage social media platforms and create impactful campaigns.

  • 38 lessons
  • Learn at your own pace
  • Learn on any device

Course content

9 sections · 38 lessons

Week One1 lesson
  1. Introduction
Week Two4 lessons
  1. Introduction to Digital Marketing and Social Media Management
  2. Branding and Target Audience
  3. Week Two Project
  4. Week Two Project
Week Three9 lessons
  1. Choosing the Right Social Media Platform 1
  2. Choosing the Right Social Media Platform 2
  3. Brand Manual
  4. Account Creation
  5. Profile Optimization 1
  6. Profile Optimization 2
  7. Instagram highlight and LinkedIn cover - Tutorial
  8. Brand Manual Hands-on Project
  9. Profile Optimization Hands-on Project
Week Four6 lessons
  1. Social Media Metrics and KPIs
  2. Social Media Audit 1
  3. Social Media Audit 2
  4. Social Media Audit 3
  5. Social Media Goals
  6. Week Four Hands-on Project
Week Five6 lessons
  1. Social Media Strategy
  2. Content Creation & Copywriting
  3. Social Media Content Calendar 1
  4. Social Media Content Calendar 2
  5. Social Media Strategy Hands-on Project
  6. Social Media Content Calendar Hands-on Project
Week Six3 lessons
  1. Meta Ads 1
  2. Meta Ads 2
  3. Meta Ads 3
Week Seven4 lessons
  1. CV, Portfolio building and Personal Branding
  2. Services to Offer as a Social Media Manager/Marketer
  3. Choosing your niche as a Social Media Manager/ Marketer
  4. CV & Portfolio Hands-on Project
Week Eight4 lessons
  1. Everything you need to know on how to start a Social Media Management business or Agency
  2. How to create packages and How to charge
  3. Onboarding new client & Setting boundaries as a social media mangement
  4. Week Eight Hands-on Project
Bonus Lesson1 lesson
  1. Documents for use

About this course

The Social Media Management & Marketing course is a comprehensive program designed to equip learners with the skills, strategies, and tools required to master the dynamic world of social media. This course combines the art of creating engaging content with the science of data-driven marketing, ensuring that participants are prepared to effectively manage social media platforms and create impactful campaigns.

Questions about this course?

Send us a message and the Academy team will get back to you.

Social Media Management & Marketing
Join the waitlist