Social Media Management & Marketing
About This Course
The Social Media Management & Marketing course is a comprehensive program designed to equip learners with the skills, strategies, and tools required to master the dynamic world of social media. This course combines the art of creating engaging content with the science of data-driven marketing, ensuring that participants are prepared to effectively manage social media platforms and create impactful campaigns.
Learning Objectives
Understand the unique features and dynamics of major social media platforms.
Develop a consistent and engaging online brand presence.
Create compelling content, including text, visuals, and videos, tailored to target audiences.
Design and execute effective social media strategies and posting schedules.
Manage and grow an engaged online community through active interaction.
Requirements
- Familiarity with using computers, smartphones, and the internet is essential.
- A laptop or desktop computer is recommended but not cumpulsory for hands-on practice and assignments.
- Access to a smartphone is helpful for testing content on mobile platforms.
- A reliable internet connection is necessary for accessing course materials, attending live sessions (if applicable), and using social media platforms and advertising tools.
- Participants should have active accounts on major platforms (e.g., Facebook, Instagram, LinkedIn) for practical exercises.
- Willingness to learn, experiment, and think creatively when designing content and strategies.
- Dedicate a few hours per week to complete lessons, participate in activities, and work on assignments or projects.
- Download course materials and ensure access to recommended tools or software (e.g., Canva, Facebook Ads Manager, or scheduling tools like Buffer or Hootsuite).
- Engage actively in discussions, exercises, and group activities. Be open to giving and receiving feedback.
- Complete all assigned tasks and a final project to apply the knowledge gained and receive certification.
- The course is beginner-friendly and provides step-by-step guidance, but a passion for learning and an interest in social media are key.
Target Audience
- Aspiring social media managers looking to build a career in digital marketing.
- Entrepreneurs and small business owners aiming to promote their brands online.
- Marketing professionals seeking to enhance their social media and advertising skills.
- Content creators and influencers who want to increase engagement and grow their platforms.
- Students and recent graduates exploring opportunities in social media management.
Curriculum
29 Lessons17h 20m
Week One
Introduction17:55
Week Two
Week Three
Week Four
Week Five
Week Six
Week Seven
Week Eight
Bonus Lesson
Your Instructors
The Digital BM
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₦50,000.00
